We've been on every side of the table

Started on the phone in Oslo, selling telecoms and then advertising to small businesses. Years of first-line sales, where it became obvious that most companies do not have a product problem, they have a reach problem.

Then the operations side: fleet and logistics operations across four countries, finance and operations for a property business, and a COO seat at a scale-up. Moved to Málaga to work in international recruitment, and started ClearScaler out of the thing that kept going wrong in all of them.

Key accounts in automotive through a rapid growth phase, then a year and a half consulting businesses on their paid campaigns, their acquisition and whether the spend was actually producing customers.

After that fintech, as the founding salesperson for the Nordics, building the territory from nothing and running the full cycle across Sweden, Denmark, Norway and Finland. Same lesson from the ad platform side and the closing side: the marketing and the selling were never talking to each other.