6x spend1Monthly ad spend, $3k to $20kWindowSeven monthsSourceGoogle Ads data with return going up, not down
A travel logistics business in the UAE · Seven months
Return as ad spend rose sixfold2Return as ad spend rose sixfoldMeasureRevenue over ad spendWindowSeven monthsSourceGoogle Ads data and client revenue reports
$15k → $100k monthly revenue in seven months3Monthly revenue in seven monthsWindowSeven monthsSourceClient revenue reports
- Tracking rebuilt
- Audience narrowed
- Page reviewed · +20%4Conversion on traffic already paid forWindowAfter our page reviewSourceClient analytics
How we did it
That is unusual. Efficiency normally decays as budget rises and most accounts accept it as physics.
The real problem sat underneath: conversion tracking was counting actions that carried no value, and the bidding was trained on them. The algorithm was finding more of the wrong customer, efficiently.
Three things had to be true before any budget moved. The measurement was rebuilt first, the audience narrowed to travellers arriving in the UAE, and the client's team changed the landing page after our review.